Winn-Dixie Introduces Next Generation of Reusable Bags

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Winn-Dixie Stores, Inc. (NASDAQ:WINN) introduced a new line of high-quality reusable bags today that make it easy for customers to go green fashionably. The eco-friendly bags, made from 95 percent recycled material, come in four trendy designs featuring fresh, high-color graphics. The bags will retail for $1.50 each and will be available at all Winn-Dixie stores.

“Winn-Dixie is raising the bar on reusable bags with these colorful new totes that have sturdy handles and a smooth surface that’s easy to clean,” said Robin Miller, director of corporate communications. “We encourage shoppers to substitute ‘paper or plastic’ at the checkout with these eco-friendly and fun alternatives.”

The bags feature images of fresh flowers, strawberries, orange trees and mangoes. Customers can also expect to see several different seasonal images throughout the year. For example, a pink breast-cancer-themed bag will be in stores for a limited time during October.

In addition to carrying the equivalent of three plastic bags’ worth of groceries, the eco-friendly bags can tote just about anything — beach or gym gear, books, diapers or even gifts. The bags are easy to store and come with a sticker that can be placed in shoppers’ cars as a reminder to bring them into the store each time they shop.

“We continue to see an increase in the number of shoppers seeking products that support a greener lifestyle,” said Miller. “From our Winn-Dixie-brand organic and natural food selections, to earth-friendly household products like bamboo towels, energy-conserving light bulbs and these new reusable bags, our customers will find the products they are looking for at their neighborhood Winn-Dixie.”

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 515 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com

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