Kroger’s pink reusable bags benefit breast cancer research

Bags will be offered throughout October and replace thousands of plastic bags

Published: Wednesday, October 7, 2009 8:15 AM EDT
COLUMBUS��” The color pink and the pink ribbon has become America’s symbol for breast cancer awareness. Throughout October, Kroger customers will have the opportunity to purchase pink reusable bags, with proceeds supporting breast cancer research. The new bags are part of Kroger’s company-wide campaign “Save a Billion Bags.”

Reusable breast cancer research bags feature a bright pink color and incorporate the pink ribbon symbolic for breast cancer awareness into the butterfly image on the front of each bag. The bags are made of durable, partially recycled fabric and are offered in the vestibule area of each store and near the checkout. Kroger will also offer paper pink ribbons for $1, with proceeds contributed for breast cancer research.

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